AI Insights · Timothy · July 2023
Top 5 Drawing & Coloring Apps on iOS in the US for Q2 2023
In Q2 2023, the top 5 drawing and coloring apps on iOS in the United States showed varied performance in terms of downloads, revenue, and active users. Detailed insights from Sensor Tower reveal the trends.
In the second quarter of 2023, the performance of the top five drawing and coloring apps on the iOS platform in the United States exhibited distinct trends in downloads, revenue, and active users. Here are the key insights from Sensor Tower.
Color by Number：Coloring Games by Wildlife Studios saw revenue peaking at about $173K in the week of April 10, with minor fluctuations throughout the quarter, ending with around $162K in the last week of June. Downloads began at approximately 60K in late March, dipped in April, and then rose to around 70K by mid-June. Weekly active users started at 440K in late March, saw a dip in April, and maintained a steady range between 380K and 440K for the rest of the quarter.
Disney Coloring World from StoryToys Limited had revenue figures oscillating between $61K and $73K, with a peak in early June. Downloads ranged from 12K to 19K, with the highest number in the first week of June. Weekly active users remained relatively stable, fluctuating between 43K and 50K throughout the quarter.
Adult Coloring Book - Pigment by Pixite Inc. experienced a significant drop in revenue in June, starting at approximately $87K at the end of March and falling to around $32K by the end of June. Downloads showed a notable spike in early May, reaching 28K, before stabilizing around 13K to 16K. Weekly active users increased in May, peaking at 61K, but then decreased to around 46K by the end of June.
Crayola Create and Play by Crayola had a fairly stable revenue, hovering between $45K and $57K. Downloads were consistent, mostly around 12K to 19K, with a peak mid-May. Weekly active users ranged from 23K to 29K, with a noticeable increase in early June.
Coloring Book for Me by Easy Tiger Apps, LLC. showed steady revenue growth, starting at $31K in late March and reaching around $34K by the end of June. Downloads fluctuated between 13K and 20K, peaking in late May. Weekly active users increased significantly in late May, reaching 37K, before stabilizing around 31K by the end of June.
These insights are based on Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.
